Local pressure group forces City of Cape Town to remove “lower rates” claim
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The Cape Independence Advocacy Group (CIAG) has played a central role in forcing the City of Cape Town to withdraw its public claim that “lower rates are coming to Cape Town.” The pressure group lodged a complaint with the Advertising Regulatory Board (ARB), arguing that the City’s messaging misled residents by presenting only part of the picture. According to CIAG, the City highlighted a reduction in the rate-in-the-rand while failing to adequately explain the simultaneous increase in property valuations, which ultimately determines what residents pay.
After attempting to resolve the matter directly with the City through correspondence to the Mayor and the Mayoral Committee Member for Finance, CIAG says it received no satisfactory explanation addressing the discrepancies it identified. The group then escalated the issue to the ARB, prompting a formal investigation. Following this, the City removed the “lower rates are coming to Cape Town” claim from its social media platforms. However, CIAG has criticised this response as insufficient, arguing that simply deleting the post does not correct the public record or address the alleged misinformation.
CIAG maintains that the original statement created a misleading impression that municipal bills would decrease, when their own analysis suggested that many homeowners would in fact face higher costs. The group has called for a formal retraction and apology, insisting that public institutions should be held to a high standard of transparency and accountability in their communications. It has further requested that any correction be issued on the same platform and with similar visibility as the original claim.
In response, the City of Cape Town has defended its actions, stating that the post was removed to “avoid any misperception.” A spokesperson said the wording should have referred to a “lower rates formula” rather than “lower rates,” describing the issue as an error in phrasing rather than substance. The City maintains that its broader communication has consistently provided full context, and that the proposed measures will still benefit a majority of residents. It also rejected CIAG’s interpretation of valuation increases, arguing that the figures cited were misunderstood and that its overall messaging remains accurate.
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